I’m not sure if you have ever been to a Buckle retail store, but my rough draft logo looks like something you’d see on the back of an $80 t-shirt from a company that off-shores from Taiwan. But that’s okay, it’s a rough draft. My inspiration for this logo came from the original Daily Evergreen phone app logo, which is a tree. And just a tree.That part was fairly easy as it is only three triangles stacked on top of another and then united together from pathfinder.
The design of this logo is fairly easy because I am still trying to get comfortable with Illustrator. Most of it is just star shapes with different point and a few rectangles. I found some of the vector symbols to be very useful as well. One thing I wanted to do though was bring a mesh of old and new which is why I used the font (the same I used for my Photoshop final) I did for banner text.
Something else I wanted to was include a shield like shape in the background to give a sort of coat-of-arms feel to the logo. This was inspired by some of the Cascadia (independence movement) logos I have seen in the past. My hope is to bring this before some of the editors at the Daily Evergreen to at least get a conversation started about improving the existing logo. If my luck pans out, I’ll be the one designing the new logo!